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E- Commerce & Digital Marketing

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B.Voc. in E-commerce & digital marketing is a three-year full-time degree program aimed to teach insights for technology and business in students from many backgrounds, including commerce, science, arts, and engineering. The E-Commerce & digital marketing program encourages students to investigate how various digital technologies and platforms can be used creatively to drive business results and provide greater value to customers through innovative products and services, immersive customer experiences, and ground-breaking business models. E-commerce has emerged as a transformative force in the modern economy, reshaping how businesses operate and consumers’ shop. From small startups to global corporations, online commerce has become an essential component of success. This blog explores the growing significance of e-commerce, highlighting its impact on businesses, consumers, and the economy. The integration of e-commerce with advanced logistics and supply chain management has revolutionized how goods are delivered. Technologies like AI, robotics, and real-time tracking enhance delivery speed and accuracy. E-commerce has catalysed innovation in areas such as digital payments, augmented reality (AR), and artificial intelligence (AI).

Second important area of this course is Digital marketing, which is the practice of promoting products or services using online channels, like social media, search engines, email, and websites. It aims to reach and engage target audiences through various digital platforms, fostering brand awareness, and customer engagement, and ultimately driving conversions and sales.

The key components of digital marketing are as follows:

  • Search Engine Optimization
  • Social Media Marketing
  • Content Marketing

E-commerce and Digital Marketing

Prospects

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